TATA Housing La-Montana

Posted: August 5, 2013 in Brand Promotions

TATA Housing has come up with a new project called La-Montana. It is strategically located near Pune, in the lush green landscape of Vadgaon, near Talegaon, with the hills of Lonavala as its neighbors. A township with a Mediterranean soul both in its terraced layout and in its architecture.

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The event mandate was to create a Spanish atmosphere at the site of La-Montana and to bring alive the Mediterranean flavor to the project site by showcasing the culture and the essence of Spain.

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Event flow

The onsite Spanish Carnival was organized for 2 consecutive Sunday’s i.e. the 14th and the 21st of July ’13. Each day was divided into 3 slots and each slot would be of 2 hours.  The guests invited for the carnival were divided amongst these 3 slots.

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On-ground activities like celebration of the La-Tomatina festival with artificial tomatoes, flamenco dance art, fortune teller, tattoo artist, fire eater, photography with Spanish-themed cut-outs, props and more were planned around the campaign.

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As the client wanted the event to be more focused on the sales process and the site experience, each slot was divided into 4 stages.

  1. Entertainment
  2. Site Visit
  3. Sample Flat Visit
  4. Sales Team Interaction
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