TATA Housing La-Montana

Posted: August 5, 2013 in Brand Promotions

TATA Housing has come up with a new project called La-Montana. It is strategically located near Pune, in the lush green landscape of Vadgaon, near Talegaon, with the hills of Lonavala as its neighbors. A township with a Mediterranean soul both in its terraced layout and in its architecture.


The event mandate was to create a Spanish atmosphere at the site of La-Montana and to bring alive the Mediterranean flavor to the project site by showcasing the culture and the essence of Spain.


Event flow

The onsite Spanish Carnival was organized for 2 consecutive Sunday’s i.e. the 14th and the 21st of July ’13. Each day was divided into 3 slots and each slot would be of 2 hours.  The guests invited for the carnival were divided amongst these 3 slots.



On-ground activities like celebration of the La-Tomatina festival with artificial tomatoes, flamenco dance art, fortune teller, tattoo artist, fire eater, photography with Spanish-themed cut-outs, props and more were planned around the campaign.



As the client wanted the event to be more focused on the sales process and the site experience, each slot was divided into 4 stages.

  1. Entertainment
  2. Site Visit
  3. Sample Flat Visit
  4. Sales Team Interaction

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